US Walmart Ecommerce Channel Search Ad Revenues

Timeframe20202021202220232024
Walmart ecommerce channel search ad revenues (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of ecommerce channel search ad spendingMaximum of two rows can be charted.
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– % of search ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes contextual text links, paid inclusion, and paid listings (paid search); net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites;

Additional Note: Includes advertising that appears based on specified keywords or search terms in response to a user’s query; includes paid listings, paid inclusion, and contextual text links; examples include text ads in Google search results, Product Listing Ads in Google search results, and Amazon Sponsored Products and Sponsored Brands; includes advertising that appears on desktop and laptop computers, as well as mobile phones, tablets, and other internet-connected devices.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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