US Ecommerce Channel Ad Spending Penetration, by Company

% of ecommerce channel ad spending
Timeframe20202021202220232024
AmazonMaximum of two rows can be charted.
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eBayMaximum of two rows can be charted.
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EtsyMaximum of two rows can be charted.
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WalmartMaximum of two rows can be charted.
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OtherMaximum of two rows can be charted.
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Source: eMarketer

Note: digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce; examples include advertising on Amazon, Walmart, and eBay; excludes advertising on social networks or search engines

Additional Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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