Digital Out-of-Home Ad Spending
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UK Digital Out-of-Home Ad Spending
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Digital out-of-home ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of out-of-home ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total media ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes any out-of home advertising that is dynamically and digitally displayed; includes digital billboards, digital street furniture, digital transit, digital place-based displays
Additional Note: eMarketer benchmarks its UK out-of-home ad spending projections against Outsmart data for which the last full year measured was 2019.
Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=£0.850284. All years prior are converted using US$1=£0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Comparative Estimates from Additional Sources:
Digital out-of-home ad spending, UK, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| GroupM,June 2019 | |||||||
| eMarketer,October 2022 |
Digital out-of-home ad spending growth, UK
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| GroupM,June 2019 | |||||||
| Advertising Association (AA) - UK,April 2020 | |||||||
| eMarketer,October 2022 |
Digital out-of-home ad spending (% of total out-of-home ad spending), UK
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| GroupM,June 2019 | |||||||
| eMarketer,October 2022 |
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