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Learn More →Digital Out-of-Home Ad Spending
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Data Table
Source & Notes
Source: eMarketer, March 2023 - May 2023
Note: includes any out-of home advertising that is dynamically and digitally displayed; includes digital billboards, digital street furniture, digital transit, digital place-based displays
Additional Note: eMarketer benchmarks its France out-of-home ad spending projections against the Institut de Recherches et d'Etudes Publicitaires (IREP), for which the last full year measured was 2019.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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