TikTok User Penetration, by Country

% of smartphone users
Timeframe20222023202420252026
Asia-PacificMaximum of two rows can be charted.
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– AustraliaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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— IndonesiaMaximum of two rows can be charted.
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— MalaysiaMaximum of two rows can be charted.
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— PhilippinesMaximum of two rows can be charted.
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— SingaporeMaximum of two rows can be charted.
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— ThailandMaximum of two rows can be charted.
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— VietnamMaximum of two rows can be charted.
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Central & Eastern EuropeMaximum of two rows can be charted.
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– RussiaMaximum of two rows can be charted.
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– Other Central & Eastern EuropeMaximum of two rows can be charted.
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Latin AmericaMaximum of two rows can be charted.
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– ArgentinaMaximum of two rows can be charted.
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– BrazilMaximum of two rows can be charted.
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– ChileMaximum of two rows can be charted.
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– ColombiaMaximum of two rows can be charted.
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– MexicoMaximum of two rows can be charted.
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– PeruMaximum of two rows can be charted.
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– Other Latin AmericaMaximum of two rows can be charted.
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Middle East & AfricaMaximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– USMaximum of two rows can be charted.
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Western EuropeMaximum of two rows can be charted.
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– FranceMaximum of two rows can be charted.
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– GermanyMaximum of two rows can be charted.
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– ItalyMaximum of two rows can be charted.
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– SpainMaximum of two rows can be charted.
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– UKMaximum of two rows can be charted.
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– Other Western EuropeMaximum of two rows can be charted.
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WorldwideMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their TikTok account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Facebook company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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