Source: eMarketer, September 2022 - May 2023
Note: includes FDIC-backed full service bank accounts, credit union accounts, or brokerage accounts opened via web browsers or mobile app by an individual; includes digital only banks; excludes accounts opened in person or over the phone but are managed through an online platform
Additional Note: Excludes credit cards and loans.
Methodology: Estimates are based on the analysis of data from respective bank corporate disclosures, reported and estimated non-interest expenses from major banks, estimates from other research firms, historical trends, GDP trends, technology expense trends, and macro-level economic conditions.