Adult Disney+ Viewers
Ad Revenue
Ad Revenue, per Viewer
Connected TV Ad Revenue
Subscription Revenue
by Generation
Export all Data to Excel
Export Chart Image
US Adult Disney+ Viewers and Penetration
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Adult Disney+ viewers (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of digital video viewers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: ages 18+; time spent with each medium includes all time spent with that medium; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop
Additional Note: Adult Disney+ users are internet users who access and watch content on Disney+ at least once per month.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.