US Adult Disney+ Viewers and Penetration

Timeframe20202021202220232024
Adult Disney+ viewers (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: ages 18+; time spent with each medium includes all time spent with that medium; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop

Additional Note: Adult Disney+ users are internet users who access and watch content on Disney+ at least once per month.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Become a Client
Powerful data and analysis on nearly every digital topic.