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United StatesDisney+, US
Disney+ Viewer Penetration, by Age
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Ad Revenue
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Disney+ Ad Revenues
Ad Revenue, per Viewer
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Disney+ Ad Revenues, per Disney+ Viewer
Connected TV Ad Revenue
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Disney+ Connected TV Ad Revenues
Subscription Revenue
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Disney+ Subscription Revenues
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Disney OTT Subscription Revenues
Time Spent
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Time Spent with Disney+
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Time Spent with Disney+ by Viewers
Viewers
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Disney+ Viewers
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Adult Disney+ Viewers
by Age
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Disney+ Viewers, by Age
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Disney+ Viewer Penetration, by Age
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Disney+ Viewer Share, by Age
by Generation
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Disney+ Viewers and Penetration, by Generation
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US Disney+ Viewer Penetration, by Age

Timeframe20232024202520262027
% of Digital Video Viewers
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Internet Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 25-34Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 35-44Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 45-54Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 55-64Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 65+Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals who watch Disney+ via app or website at least once per month

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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