US YouTube OTT Subscription Revenues

Timeframe20202021202220232024
YouTube OTT subscription revenues (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total OTT subscription revenuesMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes subscription revenues for YouTube TV and YouTube Premium

Additional Note: Includes revenues from regularly recurring fees for access to OTT video services charged either directly to consumers or via a third party on a consumer's behalf; third parties can include mobile carriers, pay TV providers, or electronics manufacturers; excludes revenues from advertising, pay-per-view, or other nonrecurring revenue streams.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Become a Client
Powerful data and analysis on nearly every digital topic.