US OTT Subscription Revenues, by Provider

Timeframe20222023202420252026
Billions
– DisneyMaximum of two rows can be charted.
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– ESPN+Maximum of two rows can be charted.
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– HuluMaximum of two rows can be charted.
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– NetflixMaximum of two rows can be charted.
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– Paramount+Maximum of two rows can be charted.
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– Sling TVMaximum of two rows can be charted.
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– YouTubeMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% Change
– DisneyMaximum of two rows can be charted.
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– ESPN+Maximum of two rows can be charted.
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– HuluMaximum of two rows can be charted.
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– NetflixMaximum of two rows can be charted.
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– Paramount+Maximum of two rows can be charted.
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– Sling TVMaximum of two rows can be charted.
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– YouTubeMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Total
– DisneyMaximum of two rows can be charted.
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– ESPN+Maximum of two rows can be charted.
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– HuluMaximum of two rows can be charted.
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– NetflixMaximum of two rows can be charted.
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– Paramount+Maximum of two rows can be charted.
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– Sling TVMaximum of two rows can be charted.
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– YouTubeMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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Source: eMarketer

Note: includes revenues from regularly recurring fees for access to OTT video services charged either directly to consumers or via a third party on a consumer's behalf; third parties can include mobile carriers, pay TV providers, or electronics manufacturers; excludes revenues from advertising, pay-per-view, or other nonrecurring revenue streams; excludes subscription revenues from Amazon Prime; includes subscription revenues for vMVPD services

Additional Note: OTT video is streaming video content delivered over the internet and bypasses traditional distribution; examples include Hulu, Netflix, Sling TV, and YouTube.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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