Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Where are people streaming video?
Article |
Dec 5, 2023
Holiday spending will exceed pre-pandemic levels for first time
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Dec 4, 2023
Social media put a scare into another bank’s investors after a risky investment soured
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Dec 4, 2023
Prime Video misses the mark on Black Friday football, but it’s not a loss
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Dec 4, 2023
Grocery, in-store pickup drive click-and-collect growth
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Dec 4, 2023
5 charts to prepare marketers for 2024
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Dec 4, 2023
For banks, mobile and social are the keys to building awareness among younger consumers
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Dec 4, 2023
Retail media is the fastest growing ad channel, but ‘is not invincible,’ our analyst warns
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Dec 4, 2023
3 recent retail media developments and why they matter
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Dec 4, 2023
In 2024, retail media and streaming TV will build on each other’s momentum | Sponsored Content
This article was contributed by Roku.
Article |
Dec 4, 2023
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, December 2022 - October 2023
Note: includes revenues from regularly recurring fees for access to video services charged either directly to consumers or via a third party on a consumer's behalf; third parties can include mobile carriers, pay TV providers, or electronics manufacturers; includes revenues from subscriptions to OTT or pay TV services; excludes revenues from advertising, pay per view, or other nonrecurring revenue streams; excludes subscription revenues from Amazon Prime
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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