Cross-Border Retail Ecommerce Buyers
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Cross-Border Retail Ecommerce Buyers and Penetration in Australia

Timeframe20192020202120222023
Cross-border retail ecommerce buyers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital buyersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users 14+ who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplaces), at least once during the calendar year via any digital channel and device; excludes travel and event ticket sales, digital downloads, subscriptions, and other services

Additional Note: Includes only consumer-aware cross border purchases with a seller in a foreign country; includes only purchases where customs are cleared after the order has been placed.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.

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