Cross-Border Retail Ecommerce Buyers
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Cross-Border Retail Ecommerce Buyers and Penetration in Argentina

Timeframe20202021202220232024
Cross-border retail ecommerce buyers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital buyersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; internet users who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel and device; excludes travel and event ticket sales, digital downloads, subscriptions, and other services

Additional Note: Purchases include only consumer-aware cross-border transactions with a seller in a foreign country. Cross-border ecommerce includes only purchases where customs are cleared after the order has been placed.

Methodology: Estimates are based on the analysis of survey traffic data from other research firms, historical consumer adoption trends, company releases, and demographic adoption trends.

Comparative Estimates from Additional Sources:

Cross-border retail ecommerce buyers (% of digital buyers), Argentina

Sources2018201920202021202220232024
PayPal,July 2018
eMarketer,January 2023
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