Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: ages 14+; internet users who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel and device; excludes travel and event ticket sales, digital downloads, subscriptions, and other services
Additional Note: Purchases include only consumer-aware cross-border transactions with a seller in a foreign country. Cross-border ecommerce includes only purchases where customs are cleared after the order has been placed.
Methodology: Estimates are based on the analysis of survey traffic data from other research firms, historical consumer adoption trends, company releases, and demographic adoption trends.