US In-Store Prepaid Card Users and Penetration

Timeframe20202021202220232024
In-store prepaid card users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; consumers who make an in-store purchase at least once per month using a prepaid card; includes purchases at retail stores and food services and drinking places; excludes proximity mobile payment transactions

Methodology: Estimates are based on the analysis of data from the US Department of Commerce and the Federal Reserve, estimates from other research firms, reported company revenues, historical trends, consumer buying trends, and macro-level economic conditions.

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