Apple Pay Users
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US Apple Pay Users and Penetration
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Apple Pay users (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of proximity mobile payment users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of smartphone users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2022
Note: ages 14+; mobile phone users who have made at least one proximity mobile payment transaction in the past month using Apple Pay
Additional Note: A proximity mobile payment is a point-of-sale (POS) transaction made by using a mobile phone as a payment method. Also known as POS mobile wallet payments and POS mobile contactless payments. Includes scanning, tapping, or swiping a mobile phone at the POS to complete a transaction; includes public transportation payment wallets; excludes purchases of digital goods on mobile phones, purchases made remotely on mobile phones that are delivered later on and transactions made via tablets. Examples include Google Pay, Samsung Pay, Apple Pay, Starbucks mobile app and Los Angeles Metro's mobility wallet.
Methodology: Estimates are based on the analysis of the market presence of major mobile payment players; estimates from other research firms; and consumer smartphone, mobile payment adoption and retail spending trends.
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