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Cross-Border Retail Ecommerce Buyers, by Country

millions
Timeframe20202021202220232024
ArgentinaMaximum of two rows can be charted.
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AustraliaMaximum of two rows can be charted.
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BrazilMaximum of two rows can be charted.
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CanadaMaximum of two rows can be charted.
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ChinaMaximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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IndonesiaMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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MalaysiaMaximum of two rows can be charted.
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MexicoMaximum of two rows can be charted.
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PhilippinesMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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SingaporeMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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ThailandMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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USMaximum of two rows can be charted.
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VietnamMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; internet users who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel and device; excludes travel and event ticket sales, digital downloads, subscriptions, and other services

Additional Note: Purchases include only consumer-aware cross-border transactions with a seller in a foreign country. Cross-border ecommerce includes only purchases where customs are cleared after the order has been placed.

Methodology: Estimates are based on the analysis of survey traffic data from other research firms, historical consumer adoption trends, company releases, and demographic adoption trends.

Comparative Estimates from Additional Sources:

Cross-border retail ecommerce buyers, Brazil, millions

Sources2018201920202021202220232024
e-bit,March 2019
eMarketer,January 2023

Cross-border retail ecommerce buyers, France, millions

Sources2018201920202021202220232024
PostNord,October 2019
eMarketer,January 2023

Cross-border retail ecommerce buyers, Germany, millions

Sources2018201920202021202220232024
eMarketer,January 2023
PostNord,October 2019

Cross-border retail ecommerce buyers, Italy, millions

Sources2018201920202021202220232024
PostNord,October 2019
eMarketer,January 2023

Cross-border retail ecommerce buyers, Spain, millions

Sources2018201920202021202220232024
PostNord,October 2019
eMarketer,January 2023

Cross-border retail ecommerce buyers, UK, millions

Sources2018201920202021202220232024
PostNord,October 2019
eMarketer,January 2023
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