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Learn More →Cross-Border Retail Ecommerce Buyers
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Cross-Border Retail Ecommerce Buyers, by Country
millions
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Argentina | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Brazil | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Canada | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| China | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| France | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Germany | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Italy | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Malaysia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Mexico | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Philippines | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Russia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Singapore | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| South Korea | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Spain | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Thailand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| UK | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| US | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Vietnam | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 14+; internet users who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel and device; excludes travel and event ticket sales, digital downloads, subscriptions, and other services
Additional Note: Purchases include only consumer-aware cross-border transactions with a seller in a foreign country. Cross-border ecommerce includes only purchases where customs are cleared after the order has been placed.
Methodology: Estimates are based on the analysis of survey traffic data from other research firms, historical consumer adoption trends, company releases, and demographic adoption trends.
Comparative Estimates from Additional Sources:
Cross-border retail ecommerce buyers, Brazil, millions
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| e-bit,March 2019 | |||||||
| eMarketer,January 2023 |
Cross-border retail ecommerce buyers, France, millions
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| PostNord,October 2019 | |||||||
| eMarketer,January 2023 |
Cross-border retail ecommerce buyers, Germany, millions
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| PostNord,October 2019 |
Cross-border retail ecommerce buyers, Italy, millions
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| PostNord,October 2019 | |||||||
| eMarketer,January 2023 |
Cross-border retail ecommerce buyers, Spain, millions
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| PostNord,October 2019 | |||||||
| eMarketer,January 2023 |
Cross-border retail ecommerce buyers, UK, millions
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| PostNord,October 2019 | |||||||
| eMarketer,January 2023 |
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