Cross-Border Retail Ecommerce Buyers, by Country

millions

Timeframe			2020	2021	2022	2023	2024
Argentina								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Brazil								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Canada								Maximum of two rows can be charted. Deselect another chart icon to add this one.
China								Maximum of two rows can be charted. Deselect another chart icon to add this one.
France								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Germany								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Italy								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Mexico								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Russia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Spain								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
UK								Maximum of two rows can be charted. Deselect another chart icon to add this one.
US								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, January 2023

Note: ages 14+; internet users who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel and device; excludes travel and event ticket sales, digital downloads, subscriptions, and other services

Additional Note: Purchases include only consumer-aware cross-border transactions with a seller in a foreign country. Cross-border ecommerce includes only purchases where customs are cleared after the order has been placed.

Methodology: Estimates are based on the analysis of survey traffic data from other research firms, historical consumer adoption trends, company releases, and demographic adoption trends.