Digital Subscription Buyers
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US Digital Subscription Buyers and Penetration
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Digital subscription buyers (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of digital shoppers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of digital buyers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2022
Note: ages 14+; internet users who have subscribed online in the past 12 months to recurring (weekly, monthly, annual, etc.) periodic shipments of products or services offered by brands or retailers
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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