Subscription Ecommerce Sales, per Online Subscription Buyer
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US Subscription Ecommerce Sales, per Online Subscription Buyer
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Subscription ecommerce sales per online subscription buyer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2022
Note: recurring (weekly, monthly, annual, etc.) sales of products offered by brands or retailers and shipped to consumers on a periodic basis; ordered using the internet via any device, regardless of the method of payment or fulfillment; includes physical products with their accompanying services; excludes travel and event tickets and food or drink services
Additional Note: Examples include Amazon Subscribe & Save, Blue Apron, Dollar Shave Club, Stitch Fix, TechStyle, and Walmart Beauty Box. Excludes subscriptions to digital media platforms such as Netflix, The New York Times Online, Peloton, Photoshop, Spotify, etc.
Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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