US Retail Marketplace Ecommerce Sales

Timeframe20202021202220232024
Retail Marketplace Ecommerce Sales (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total retail ecommerce salesMaximum of two rows can be charted.
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– % of total retail salesMaximum of two rows can be charted.
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Source: eMarketer

Note: represents the gross value of products sold from third-party sellers on a retail marketplace platform; excludes first-party sales on these platforms; excludes travel and event tickets and food or drink services

Additional Note: An online retail marketplace is a platform that facilitates the sale between a buyer and seller. The marketplace does not own any of the inventory but hosts sellers on their platform, typically for a fee. Sellers manage their own product listings, fulfillment, and customer service. Examples include Amazon Marketplace, eBay, Etsy, and Walmart Marketplace.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

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