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Learn More →HBO Max Viewers
Users
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US HBO Max Viewers and Penetration
| Timeframe | 2020 | 2021 | 2022 | 2023 | |||
|---|---|---|---|---|---|---|---|
| HBO Max viewers (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % of subscription OTT video service users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % of OTT video service users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % of digital video viewers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
Source: eMarketer, February 2023
Note: individuals of any age who watch HBO Max via app or website at least once per month
Additional Note: Warner Bros. Discovery is expected to launch a new streaming service that replaces HBO Max in 2023.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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