Source: eMarketer, April 2022
Note: ages 18+; includes time spent watching TV and viewing digital video; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; excludes time spent with video via social networks; numbers may not add up to total due to rounding
Additional Note: Estimates of average time spent with media are based on the total adult population in Canada according to the Statistics Canada 2020 release, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile nonvoice activities. Desktop/laptop includes all internet activities on desktop and laptop computers and other non mobile devices. Mobile nonvoice includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Digital video includes any video content viewed on desktop/laptop, mobile devices or connected TVs. Digital audio (desktop/laptop and mobile) includes radio stations with professional or amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks or genres; personally configured (i.e., set by the listener) playlists; music or other audio content delivered within a website or app (e.g., AM/FM online streams); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air (i.e., DAB).
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.