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United StatesDigital Commerce Platform Retail Ecommerce GMV & Merchants, US
Shopify Retail Ecommerce GMV
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Retail Ecommerce
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BigCommerce Retail Ecommerce GMV
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Shopify Enterprise Merchants and Penetration
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US Shopify Retail Ecommerce GMV

Timeframe20202021202220232024
Shopify Retail Ecommerce GMV (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital commerce platforms retail ecommerce GMVMaximum of two rows can be charted.
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– % of total US retail ecommerce salesMaximum of two rows can be charted.
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Source: eMarketer

Note: represents the total dollar value of online retail sales facilitated by Shopify, including sales on owned and operated sites, social media platforms, and online marketplaces; excludes physical store sales, B2B sales, and nonretail categories, such as food services, event tickets, and travel

Additional Note: A digital commerce platform is a comprehensive software that enables businesses to build digital storefronts and facilitates online transactions. Capabilities include the creation and design of web storefronts, managing product catalogs, support for inventory management, shopping cart and check-out capabilities, and customer account and data analytics. A digital commerce platform can support APIs and connect to third-party apps through a self-service portal. Examples include BigCommerce, Magento Commerce, Salesforce B2C Commerce, Shopify, Wix.com, WooCommerce, and others. 

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

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