Source: eMarketer, April 2022
Note: represents the total dollar value of online transactions that pass through Wix Payments; includes retail and B2B sales
Additional Note: A digital commerce platform is a comprehensive software that enables businesses to build digital storefronts and facilitates online transactions. Capabilities include the creation and design of web storefronts, managing product catalogs, support for inventory management, shopping cart and check-out capabilities, and customer account and data analytics. A digital commerce platform can support APIs and connect to third-party apps through a self-service portal. Examples include BigCommerce, Magento Commerce, Salesforce B2C Commerce, Shopify, Wix.com, WooCommerce, and others.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.