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United StatesSocial Buyers, US
Social Buyers, by Sex
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Users
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Social Buyers
by Age
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Social Buyers, by Age
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Social Buyer Penetration, by Age
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Social Buyer Share, by Age
by Sex
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Social Buyers, by Sex
by Platform
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Facebook Social Buyers
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Instagram Social Buyers
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Pinterest Social Buyers
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TikTok Social Buyers
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US Social Buyers and Penetration, by Sex

Timeframe20222023202420252026
Millions
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% Change
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% of Digital Buyers
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% of Internet Users
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% of Population
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% of Total
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– MaleMaximum of two rows can be charted.
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Source: eMarketer

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.

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