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United StatesInfluencer Marketing, US
Influencer Marketing Spending Growth, by Follower Count
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Overall
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Influencer Marketing Spending
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Marketers Using Influencer Marketing
by Company
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Marketers Using Facebook For Influencer Marketing
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Marketers Using Instagram For Influencer Marketing
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Marketers Using Snapchat For Influencer Marketing
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Marketers Using TikTok For Influencer Marketing
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Marketers Using Twitter For Influencer Marketing
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Marketers Using YouTube For Influencer Marketing
by Follower Count
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Influencer Marketing Spending, by Follower Count
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Influencer Marketing Spending Growth, by Follower Count
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Influencer Marketing Spending Share, by Follower Count
by Platform
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Influencer Marketing Spending, by Platform
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Influencer Marketing Spending Growth, by Platform
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Influencer Marketing Spending Share, by Platform
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US Influencer Marketing Spending Growth, by Follower Count

% change
Timeframe202220232024
Nano-influencerMaximum of two rows can be charted.
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Micro-influencerMaximum of two rows can be charted.
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Mid-Tier influencerMaximum of two rows can be charted.
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Macro-influencerMaximum of two rows can be charted.
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Mega-influencerMaximum of two rows can be charted.
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Source: eMarketer

Note: payments made to influencers or their representatives to promote products and services primarily on social media and other platforms featuring user-generated content; excludes noncash payments such as free products or trips; excludes paid media

Additional Note: Individuals who can sway the brand preferences, buying decisions, and loyalty of a broader population. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts. A nano-influencer is an individual with 1,000 to 4,999 followers; a micro-influencer is an individual with 5,000 to 19,999 followers; a mid-tier influencer is an individual with 20,000 to 99,999 followers; a macro-Influencer is an individual with 100,000 to 999,999 followers; a mega-Influencer is an individual with at least 1 million followers.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

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