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Learn More →Influencer Marketing Spending Share, by Follower Count
by Company
by Follower Count
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US Influencer Marketing Spending Share, by Follower Count
% of influencer marketing spending
| Timeframe | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|
| Nano-influencer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Micro-influencer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Mid-Tier influencer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Macro-influencer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Mega-influencer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
Source: eMarketer, July 2022
Note: payments made to influencers or their representatives to promote products and services primarily on social media and other platforms featuring user-generated content; excludes noncash payments such as free products or trips; excludes paid media
Additional Note: Individuals who can sway the brand preferences, buying decisions, and loyalty of a broader population. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts. A nano-influencer is an individual with 1,000 to 4,999 followers; a micro-influencer is an individual with 5,000 to 19,999 followers; a mid-tier influencer is an individual with 20,000 to 99,999 followers; a macro-Influencer is an individual with 100,000 to 999,999 followers; a mega-Influencer is an individual with at least 1 million followers.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
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