Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Influencer Marketing Spending Share, by Follower Count
by Company
by Follower Count
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Data Table
Source & Notes
Source: eMarketer, July 2022 - May 2023
Note: payments made to influencers or their representatives to promote products and services primarily on social media and other platforms featuring user-generated content; excludes noncash payments such as free products or trips; excludes paid media
Additional Note: Individuals who can sway the brand preferences, buying decisions, and loyalty of a broader population. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts. A nano-influencer is an individual with 1,000 to 4,999 followers; a micro-influencer is an individual with 5,000 to 19,999 followers; a mid-tier influencer is an individual with 20,000 to 99,999 followers; a macro-Influencer is an individual with 100,000 to 999,999 followers; a mega-Influencer is an individual with at least 1 million followers.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
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