Source: eMarketer, August 2022 - May 2023
Note: households with a subscription to traditional pay TV services; includes cable and satellite; excludes IPTV and pure-play online video services (e.g. Netflix, YouTube, etc.)
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.