Note: ages 14+; consumers who make a digital purchase at least once per month using a credit card, debit card, or prepaid card; includes food services and drinking place sales; includes sales tax; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, mail orders, gambling, and other vice goods sales; excludes proximity mobile payment transactions; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Methodology: Estimates are based on the analysis of data from the Federal Reserve, estimates from other research firms, historical trends, and retail spending trends.