Digital Audio Listeners
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Canada Digital Audio Listeners and Penetration

Timeframe20222023202420252026
Digital audio listeners (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who listen to music or other audio content (i.e. podcasts) via digital stream or direct download on any device at least once per month

Additional Note: These include radio stations with professional or amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks or genres; personally configured (i.e., set by the listener) playlists; music or other audio content delivered within a website or app (e.g., in-game music services); audio streams delivered via video platforms like YouTube; or audio podcasts (streamed or downloaded); Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Comparative Estimates from Additional Sources:

Digital audio listeners (% of internet users), Canada

Sources2020202120222023202420252026
Canadian Internet Registration Authority (CIRA),July 2020
eMarketer,August 2022
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