Canada Podcast Listeners and Penetration

Timeframe20222023202420252026
Podcast listeners (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital audio listenersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who listen to a podcast via digital stream or direct download on any device at least once per month

Additional Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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