Source: eMarketer, August 2022 - May 2023
Note: sales of grocery products ordered via site/app and other grocery delivery intermediaries; excludes taxes and tips; includes pickup and delivery
Additional Note: Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company data, internet and mobile adoption trends and demographic adoption trends.