Source: eMarketer, August 2022
Note: traditional pay TV households are those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Netflix, YouTube, Disney+, Apple TV+, etc.); non-pay-TV households are those that have cancelled their subscription or have never had traditional pay TV services
Additional Note: Traditional pay TV services include cable, satellite, telco and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Cord-cutters are individuals who no longer have access to traditional pay TV services. Cord-nevers are individuals who have never had access to traditional pay TV services.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.