Traditional Pay TV Household Share, by Type
Overall
Pay TV Households, by Type
Pay TV Viewers, by Type
Non-Pay TV Households, by Type
Non-Pay TV Viewers, by Type
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Canada Traditional Pay TV Household Share, by Type
% of total
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Cable | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| IPTV | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Satellite | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, August 2022
Note: traditional pay TV households are those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Netflix, YouTube, Disney+, Apple TV+, etc.); non-pay-TV households are those that have cancelled their subscription or have never had traditional pay TV services
Additional Note: Traditional pay TV services include cable, satellite, telco and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Cord-cutters are individuals who no longer have access to traditional pay TV services. Cord-nevers are individuals who have never had access to traditional pay TV services.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.
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