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Source & Notes
Data Table
Source: Insider Intelligence | eMarketerOctober 2023 
Note: ages 14+; licensed drivers who drive a connected car and have accessed its internet enabled features at least once in the past year
Additional Note: Connected cars are defined as vehicles that contain (hardware) proprietary embedded systems (e.g., myAudi, AcuraLink, Subaru STARLINK, Mercedes-Benz MBUX, etc.) or aftermarket brought-in devices (e.g., head units from Alpine, Clarion, Pioneer, Sony, etc.) that (connection/speed) connect to 3G, 4G LTE, or 5G VoLTE wirelessly through proprietary internet connectivity or via mobile devices connected via Bluetooth, USB connection or dongle adapters. This includes vehicles that utilize interfaces like Apple CarPlay and Android Auto. Connected services include navigation and routing, infotainment (music, social media, news, etc.), diagnostic and telematic services, emergency and driver assistance and health and wellness. Excludes audio controlled through a mobile device. Excludes satellite radio and commercial or publicly owned vehicles. Insider Intelligence benchmarks reported licensed driver figures from the Federal Highway Administration for which the last full year measured was 2020. These figures include restricted drivers and graduated driver licenses.
Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.
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