Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesConnected & Electric Car Drivers, US
Embedded Systems Connected Car Drivers
Collection Picker Arrow
Drivers
Collection Picker Radio
Connected Car Drivers
Collection Picker Radio
Electric Car Drivers
by Connection
Collection Picker Radio
Embedded Systems Connected Car Drivers
Collection Picker Radio
Tethered-Only Connected Car Drivers
by OS
Collection Picker Radio
Android Auto Users
Collection Picker Radio
Apple Carplay Users
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image

US Embedded Systems Connected Car Drivers and Penetration

Timeframe20222023202420252026
Embedded systems connected car drivers (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of connected car driversMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of licensed driversMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of smartphone usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of internet usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: ages 14+; licensed drivers who drive a connected car with an embedded built-in system and have accessed its internet enabled features at least once in the past year

Additional Note: Connected cars with an embedded system are defined as vehicles that contain proprietary built-in interfaces (e.g., myAudi, AcuraLink, Subaru STARLINK, Mercedes-Benz MBUX, etc.) that connect to 3G, 4G LTE, or 5G VoLTE wirelessly through proprietary internet connectivity. Connected services include navigation and routing, infotainment (music, social media, news, etc.), diagnostic and telematic services, emergency and driver assistance and health and wellness. Excludes satellite radio and commercial or publicly owned vehicles. Insider Intelligence benchmarks reported licensed driver figures from the Federal Highway Administration for which the last full year measured was 2020. These figures include restricted drivers and graduated driver licenses.

Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.

Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.