Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Data Table
Source & Notes
Source: eMarketer, August 2022 - May 2023
Note: ages 14+; licensed drivers who have used Apple CarPlay in their car at least once in the past year
Additional Note: Includes drivers who connect to 3G, 4G LTE, or 5G VoLTE through the Apple CarPlay app via mobile devices connected via Bluetooth, USB connection, or dongle adapters. Once the app is paired with a car’s head unit, the system can mirror some apps on the vehicle’s display. Connected services accessed through the app include navigation and routing, infotainment (music, social media, news, etc.), SMS, telephone, calendar, search, and hands-free voice assistant among other services. Excludes audio controlled through a mobile device. Also excludes satellite radio and commercial or publicly owned vehicles. Insider Intelligence benchmarks reported licensed driver figures from the Federal Highway Administration for which the last full year measured was 2020. These figures include restricted drivers and graduated driver licenses.
Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.
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