Source: eMarketer, August 2022 - May 2023
Note: ages 14+; licensed drivers who have driven an electric car at least once in the past year
Additional Note: Electric cars are defined as vehicles that function by using electric motors, powered by a battery or a collector system, to function, bypassing the use of fuel as a primary means of power. Electric cars include battery electric, hybrid electric and plug-in hybrid electric vehicles. Unlike all-electric vehicles, hybrids and plug-ins still use fuel to help power the engine. Examples include Tesla vehicles, BMW i3, Chevrolet Bolt, Nissan Leaf and Toyota Prius. Excludes nonroad vehicles, electric bikes, and scooters. Insider Intelligence benchmarks reported licensed driver figures from the Federal Highway Administration for which the last full year measured was 2020. These figures include restricted drivers and graduated driver licenses.
Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.