Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Financial marketers can use consumer data to inform the entire customer journey
Article |
Jun 2, 2023
Google Wallet expands non-payment utility, driving user growth
Article |
Jun 2, 2023
Gen Z consumers increasingly identify as LGBTQ+
Article |
Jun 2, 2023
4 ways retail membership programs can compete with Amazon
Article |
Jun 2, 2023
Taking stock of streaming: Netflix’s ad tier gains momentum, Max makes its debut, and Paramount+ gets a helping hand
Article |
Jun 2, 2023
GDPR and AI: The next frontier for digital privacy regulation
Article |
Jun 2, 2023
Men more likely than women to trust generative AI
Article |
Jun 2, 2023
Digital banking in the UK yields profits for Monzo and Chip—for now
Article |
Jun 1, 2023
Worldpay can help Affirm revitalize user growth
Article |
Jun 1, 2023
What does China’s story about retail media tell us about the US’ growth potential?
Article |
Jun 1, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Electric Car Drivers
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: eMarketer, August 2022 - May 2023
Note: ages 14+; licensed drivers who have driven an electric car at least once in the past year
Additional Note: Electric cars are defined as vehicles that function by using electric motors, powered by a battery or a collector system, to function, bypassing the use of fuel as a primary means of power. Electric cars include battery electric, hybrid electric and plug-in hybrid electric vehicles. Unlike all-electric vehicles, hybrids and plug-ins still use fuel to help power the engine. Examples include Tesla vehicles, BMW i3, Chevrolet Bolt, Nissan Leaf and Toyota Prius. Excludes nonroad vehicles, electric bikes, and scooters. Insider Intelligence benchmarks reported licensed driver figures from the Federal Highway Administration for which the last full year measured was 2020. These figures include restricted drivers and graduated driver licenses.
Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.