Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Affirm explores subscriptions to boost profitability efforts
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How to build in-store retail media from the ground up
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Social media is a lifeline, but Gen Zers do desire occasional breaks
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Despite cooling growth, CTV is lifting the programmatic market
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How Amazon Fresh stacks up among the leading digital grocery players
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5 charts on the current and future state of retail media
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CFPB says AI is not an excuse for vague or unclear explanations for credit rejections
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2022 - May 2023
Note: a cellular-enabled device with an active prepaid or postpaid wireless service agreement that connects at least once per month to China Mobile's mobile network
Additional Note: This metric includes devices such as mobile phones and smartphones as well as other devices such as smartwatches and tablets for which consumers can purchase service subscriptions.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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