Source: Insider Intelligence | eMarketer, September 2022 - October 2023
Note: individuals ages 18+ who have at least one taxable investment account
Additional Note: A taxable investment account is an ordinary brokerage account that is not a retirement account. A taxable investment account allows the user to buy and sell investments like stocks, bonds, exchange traded funds (ETFs), and index funds. The increase in value above the initial purchase price will be taxable in the year the asset is sold and may qualify for lower capital gains tax rates if the asset has been held for more than one year.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.