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United StatesDigital Audio Listeners, by Country
Podcast Listener Penetration: % of Population
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Overall
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Digital Audio Listeners
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Digital Audio Listener Growth
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Digital Audio Listener Penetration: % of Population
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Digital Audio Listener Penetration: % of Internet users
Podcast
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Podcast Listeners
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Podcast Listener Growth
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Podcast Listener Penetration: % of Digital Audio Listeners
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Podcast Listener Penetration: % of Population
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Podcast Listener Penetration: % of Internet users
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Podcast Listener Penetration, by Country

% of population
Timeframe20232024202520262027
AustraliaMaximum of two rows can be charted.
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China*Maximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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Latin AmericaMaximum of two rows can be charted.
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– ArgentinaMaximum of two rows can be charted.
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– BrazilMaximum of two rows can be charted.
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– MexicoMaximum of two rows can be charted.
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– Other Latin America (1)Maximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– USMaximum of two rows can be charted.
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Western EuropeMaximum of two rows can be charted.
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– FranceMaximum of two rows can be charted.
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– GermanyMaximum of two rows can be charted.
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– ItalyMaximum of two rows can be charted.
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– SpainMaximum of two rows can be charted.
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– UKMaximum of two rows can be charted.
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– Other Western Europe (2)Maximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who listen to a podcast via digital stream or direct download on any device at least once per month; podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube; *excludes Hong Kong

Additional Note: (1) Other Latin America includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands; (2) Other Western Europe includes Andorra, Austria, Belgium, Denmark, Faroe Islands, Finland, Gibraltar, Greece, Greenland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, Norway, Portugal, San Marino, Sweden, Switzerland.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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