Industries Overview
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Learn More →Digital Audio Listener Penetration: % of Internet users
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: internet users of any age who listen to music or other audio content (i.e. podcasts) via direct download on mobile devices or live stream on any device at least once per month
Additional Note: These include radio stations with professional or amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks or genres; personally configured (i.e., set by the listener) playlists; music or other audio content delivered within a website or app (e.g., in-game music services); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.
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