US Retail & Ecommerce Holiday Season Sales

Timeframe20182019202020212022
Retail Ecommerce*
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Q4 retail ecommerce salesMaximum of two rows can be charted.
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– % of full-year retail ecommerce salesMaximum of two rows can be charted.
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– % of total holiday season retail salesMaximum of two rows can be charted.
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Non-Ecommerce Retail**
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total holiday season retail salesMaximum of two rows can be charted.
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Total Retail
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Q4 retail salesMaximum of two rows can be charted.
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– % of full-year retail salesMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Retail ecommerce holiday season sales, US, billions

Sources2016201720182019202020212022
eMarketer,November 2022
Deloitte,October 2018
Forrester Consulting,October 2018
Internet Retailer,October 2018
Adobe,January 2019

Retail ecommerce holiday season sales growth, US

Sources2016201720182019202020212022
eMarketer,November 2022
Deloitte,October 2018
Forrester Consulting,October 2018
Internet Retailer,October 2018
Adobe,January 2019

Retail holiday season sales, US, billions

Sources2016201720182019202020212022
eMarketer,November 2022
Deloitte,October 2018
Internet Retailer,October 2018

Retail holiday season sales growth, US

Sources2016201720182019202020212022
eMarketer,November 2022
Deloitte,October 2018
Internet Retailer,October 2018
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