US Holiday Retail & Ecommerce Sales

Timeframe			2019	2020	2021	2022	2023
Retail Ecommerce*
– billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of Q4 retail ecommerce sales								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of full-year retail ecommerce sales								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total holiday season retail sales								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Non-Ecommerce Retail**
– billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total holiday season retail sales								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Total Retail
– billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of Q4 retail sales								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of full-year retail sales								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, February 2023

Note: sales are for Nov and Dec of each year; excludes travel and event tickets, payments (such as bill pay, taxes, or money transfers), food services and drinking place sales, gambling and other vice goods sales; *includes products or services ordered using the internet, regardless of the method of payment or fulfillment; **excludes products or services ordered using the internet

Additional Note: eMarketer benchmarks its retail sales and retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.

Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.