Holiday Retail Ecommerce Sales Share, by Product Category: % of Total Holiday Retail Ecommerce Sales
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US Holiday Retail Ecommerce Sales Share, by Product Category: % of Total Holiday Retail Ecommerce Sales
% of total holiday retail ecommerce sales
| Timeframe | 2019 | 2020 | 2021 | 2022 | 2023 | |||
|---|---|---|---|---|---|---|---|---|
| Apparel & accessories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Auto & parts | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Books, music & video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Computer & consumer electronics | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Food & beverage | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Furniture & home furnishings | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Health & personal care | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Office equipment & supplies | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Toys & hobby | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other categories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales; sales are for Nov and Dec of each year
Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Food and beverage includes packaged foods, fresh foods, and beverages. Furniture and home furnishings includes furniture, housewares, and small appliances; it excludes home improvement and tools. Health and personal care includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Toy and hobby includes sporting goods. The “other” product category includes home improvement and tools, garden equipment, building materials, auto fuel, and other items such as flowers, cards, photos, luggage, and cigarettes.
Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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