Robo-Advisor Account Holders
Holders
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UK Robo-Advisor Account Holders and Penetration
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Robo-advisor account holders (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of bank account holders | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of digital banking users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, July 2022
Note: individuals ages 18+ with an active investment account managed by an algorithm-based investment service where, following initial setup, funds in the account are allocated automatically and without human input based upon preset preferences defined by the user; examples of prominent robo-advising services include Betterment, Nutmeg and WealthSimple
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.
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