Source: eMarketer, July 2022 - May 2023
Note: individuals ages 18+ with an active investment account managed by an algorithm-based investment service where, following initial setup, funds in the account are allocated automatically and without human input based upon preset preferences defined by the user; examples of prominent robo-advising services include Betterment, Nutmeg and WealthSimple
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.