Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Digital Grocery Buyers
Retail
Retail Ecommerce
Non-Ecommerce
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - July 2023
Note: ages 14+; internet users who have made at least one grocery order via any digital channel during the calendar year, regardless of the method of payment or fulfillment; includes grocery delivery and pickup
Additional Note: Groceries are defined as food and nonfood products people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.
Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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