Source: Insider Intelligence | eMarketer, June 2023 - July 2023
Note: ages 14+; internet users who have made at least one grocery order via any digital channel during the calendar year, regardless of the method of payment or fulfillment; includes grocery delivery and pickup
Additional Note: Groceries are defined as food and nonfood products people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.
Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.