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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - July 2023
Note: includes grocery products ordered using the internet, regardless of the method of payment or fulfillment; includes food and nonfood products people regularly buy from a grocery store, such as food and beverages, pet food, household cleaning products, personal care products, and other household consumables; excludes restaurant sales
Additional Note: Sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacies, drugstores, and online delivery and meal-kit subscription services.
Methodology: Estimates are based on the analysis of data from benchmark source ONS, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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