UK Broadcaster Video-On-Demand + TV Ad Spending

Timeframe20222023202420252026
Broadcaster video-on-demand + TV ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of broadcaster video-on-demand + TVMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes both traditional TV; includes broadcaster video-on-demand

Additional Note: Traditional TV includes broadcast TV and cable TV. Broadcaster video-on-demand is digital video content from the UK’s traditional public service broadcasters that is made accessible online and on-demand. Includes services such as All 4, ITV Hub, My5.

Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=£0.850284. All years prior are converted using US$1=£0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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